Here’s some fun facts about the wonderful world of online reviews: (source Vendasta)
- 92% of consumers now read online reviews vs. 88% in 2014
- 86% of people will hesitate to purchase from a business that has negative online reviews
- If a business resolves its issue quickly and efficiently, 95% of unhappy customers return back to your business.
With this information you should be able to see how important your online reputation is! Reputation management has two components:
Component 1.) Listings
The listings portion includes all of your NAP information from citation sites such as Google, Yelp, Bing, etc. This information is how potential customers find your address, website, phone number, and – most recently – hours of operations. If these do not match up, search engines will lose trust and this could affect your organic positioning which is an important source of traffic to your website.
Component 2.) Reviews
Reviews are the best testimonials. Think of a time when you were researching where to go to dinner – when you Googled places near you, did you even click on a place with 3 stars or less? 73% of consumers form an opinion of your business and/or services by reading up to six reviews. This could make or break the probability of a customer purchasing from you. If a user sees reviews, interaction from your business on good and bad reviews, and correct listings, he or she will gain trust in your business and in return use your business when they are in need of your services and/or products.
Sounds like a lot of work right? Well BENN can provide you with a dashboard with the ability to roll all of your listings and reviews into one place. You can monitor and respond from one dashboard instead of visiting the 40+ citation sites daily to make sure you’re keeping up on your online reputation. Don’t have many reviews? You’re also able to solicit reviews from the emails that you collect upon purchase or special offers.
Sound a lot easier? Contact us today for more information.