And now for an egg-cellent blog post that relates digital advertising to eggs. Why is that necessary? Because puns crack me up and everyone who claims to hate puns really love the yolks.
Many advertisers want a multi-faceted approach to their digital advertising – email marketing, AdWords, display, social, etc. But they often have to put one egg in one basket then find another basket for another egg. While the old adage suggests multiple baskets is a good thing, in the digital advertising world it will just leave you with scrambled eggs.
A disjointed digital advertising approach leaves the advertiser managing many relationships that are often “all or none”. Do you want email marketing? Use Company A. Need to do AdWords? Use Company B. Unhappy with the email marketing results? You might have to stop working with Company A altogether. Think you want to try a social campaign? You need to locate Company C. On top of that each company will offer a varying degree of reporting and transparency making it hard to compare how well each product or strategy worked.
Wouldn’t it be nice to have just one basket for all of your eggs? And then also have the option to rearrange the eggs in the basket so it meets your needs? Ever need to take one egg out to eat it but don’t want to drop all your eggs when you do that?
Here is where the BENN Solutions agency can help. BENN provides advertisers with the opportunity to partner with just one entity to fulfill all of their digital advertising needs. BENN offers a broad range of digital advertising products, campaign monitoring and transparency, and we aren’t offended if you ever have to remove an egg. Sure we would love you to have a dozen eggs in the BENN carton, but we understand that sometimes you get hungry or sometimes your chicken just doesn’t lay many eggs.
BENN provides advertisers with the opportunity to partner with just one entity to fulfill all of their digital advertising needs. BENN offers a broad range of digital advertising products, campaign monitoring and transparency, and we aren’t offended if you ever have to remove an egg. Sure we would love you to have a dozen eggs in the BENN carton, but we understand that sometimes you get hungry or sometimes your chicken just doesn’t lay many eggs.
When we handle your digital advertising basket we work with you to make sure the eggs in your basket are well cared for. And we want the basket to hold only the eggs that work best for your goals, strategies, and objectives. BENN works with you to identify which digital marketing products work with your goals and your budget.
Do you only have enough budget for one egg but you aren’t sure which digital product is the right one? You don’t need to crack a lot of eggs in trial-and-error to figure it out. Before we launch your campaign we work with you to identify your KPI and use that knowledge to recommend the platform which is the best fit for your KPI and budget.
Do you want to do a test campaign in a platform but do not want to commit to an extended ad buy? We have no problem doing test campaigns to determine if that platform is a good fit for you. We understand that trying out a new digital product can cause egg-xiety. We don’t want you to feel fried over easy decisions. Try something out and if it isn’t right for you we don’t force you to keep it in your basket.
That all said, why should you really put all your eggs in the BENN digital advertising basket? Because you will receive personalized, unequaled campaign management from actual people who, regardless of a personality quirk here and there, have great digital advertising abilities. Let us show you how we can turn your scrambled advertising approach into a beautiful omelette* (*or other desirable egg product, as per your personal preference).