BENN is pleased to announce a new way to maximize the available revenue from the national ads we
provide you. Header bidding takes the method of working one network off another to a higher level and
presents an ad from the one willing to pay more. Header bidding gathers bids from a suite of major
exchanges in the millisecond before the ad is placed on your site.

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On the sites where we have implemented header bidding, CPM’s have increased 60-125%. That means
the checks we’re writing to our partners increased 60-125% on our national ad tags.

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This is not something we can implement remotely, some new code will have to be loaded on your site.
And you’ll have a little homework to do. But join us for a brief webinar so we can give you some specifics
and talk about how we’ll roll out header bidding to our partners. We promise we’ll keep it brief, please
plan on attending and please share with any on your staff who are involved In the more technical
components of your site. The webinar will be Wednesday, October 18 th at 11:00 (eastern).

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