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  • Introduction To Google Analytics Training
    08:30-10:30
    2017.02.21
    325 North Shore Drive Pittsburgh Pa 15212

    325 North Shore Drive Pittsburgh Pa 15212

    Introduction to Google Analytics Training

    Come discover how to…

    • Track visitors and their engagement with your site
    • Utilize data to understand who your audience is – who they are, how they got to your site, what they do on your site
    • Establish and set up Goals to track Conversions
    • Create Segments, Views, and Filter data
    • Generate Reports, set up Custom Reporting, and utilize additional tools to readily access the data that is the most important to your organization
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  • Google Analytics Advanced Training
    11:00-13:00
    2017.02.22
    Cannot determine address at this location.

    Cannot determine address at this location.

    advanced

    In this advanced session we’ll move beyond the basics of GA. We’ll discover what that data looks like and how best to look at it. We’ll learn about the tools you can use to get the data out of GA — from applying Segments in the interface to extracting it via query dev tools and APIs it so that you can analyze it in Google Sheets or Excel. We’ll discuss the value of UTM tagging your online marketing efforts and creating Reports that dive into the KPIs and areas that your organization cares about. You’ll learn about Tag Manager and Tag Assistant and how to use these tools to make sure you are tracking all the data you wish to track.

    There is always more to learn about GA. This training will help get you beyond the basics and really start to utilize GA for your organization.

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March
March
March
March