Our innovative direct mail process combines highly targeted mailing lists, unique tracking capabilities, and digital components to achieve optimal results. PG Direct specialists oversee all aspects of your campaign to ensure accuracy, while giving you piece of mind. Our mission is to provide our clients with thorough assessments, products catered to help achieve their specific goals, and transparent analytics to measure success.
We are the only vendor in Pittsburgh to license Nielsen PRIZM, a segmentation system which categorizes every household in the US, and places them into one of 68 segments. Segments are based off of affluence and urbanization, brand preference, technology use, TV viewing habits, and more. Our specialists take your customer list, run it through PRIZM, and produce a mirror-image of you customer base to achieve maximum results for mailing.
- Targeted Direct Mail Advertising (Postcards, etc)
- Targeted PG Circulation Advertising (Periodical inserts)
- Mail Only Services
- Targeted Mailing Lists
- Commercial Printing
- Specialty Publications
- Call and Proxy Site tracking
- IP Address Targeting
- Email Blasts
- Targeted Direct Mail Advertising (postcards, magazines, sealed envelopes, etc.)