faq

  • What is BENN Solutions & How is it related to the Pittsburgh Post-Gazette?
    1. BENN, a division of the Pittsburgh Post-Gazette, is a digital service agency, specializing in targeted online marketing and advertising, with a strong emphasis on research services.  Our mission is to provide our clients with thorough assessments, products catered to help achieve their specific goals, and transparent analytics to measure success.  Our services are setup to accommodate anyone from local or national advertisers to publishers who want to offer digital solutions to their current and prospective clients.  
  • Are there packages you offer or is it case-by-case basis?
    1. We don’t offer cookie cutter packages.  We’ll help you to buy smarter and increase campaign results by understanding your specific goals.  Though us you have access to a single source of graded, premium, global digital advertising inventory, as well as industry-leading technologies to help you measure your performance and deliver campaign results.  
    2. Some recent case studies are:
      1. Education Case Study
      2. Home Services Case Study
      3. Product Case Study
      4. Auto Case Study
  • I am unsure of what type of marketing to invest in, can someone help me?
    1. Of course! We are available to meet and/or join in on a call to discuss your goals and budget to help you to determine which digital advertising platforms will work best for you.  Email us at digitaladv@bennsolutions.com  
  • What digital service do you specialize in?
    1. We are well versed in every aspect of digital advertising. We work closely with DSPs (demand side platforms), Paid Search (PPC, CPC), Email Marketing, Paid Social, IP Address Targeting, and SEO.
  • What is Programmatic Advertising and / or Demand Side Platforms?
    1. Programmatic Advertising in a nutshell, automates the decision-making process of where ads are placed, using artificial intelligence (AI) and real-time bidding (RTB) for online display, mobile and video campaigns — and it’s making inroads into TV and social media, too
    2. Demand Side Platform is a piece of software used to purchase advertising in an automated fashion. DSPs are most often used by advertisers and agencies to help them buy display, video, mobile and search ads…..
  • What is the Ad network and how does our business work with it?
    1. Good question. Of course, there’s not a single answer. At a high level, ad networks exist to help marketers achieve reach and scale in a fragmented online display ad marketplace. No marketer wants to run around piecing together inventory for a campaign from hundreds of individual websites or publishers. Ad networks help by bringing together inventory, and more to the point, audiences, to enable marketers to buy online ad impressions faster, more efficiently and, yes, more cheaply.
  • How much money is this going to cost me?
    1. We can work with your advertising budget and/or your goals to determine what spend you will need to have a successful campaign.  Our focus is on results and reaching the audience who is most likely to buy your product or service.  
  • How long does it take to start a campaign?
    1. Depending on the complexity of the campaign, we can usually start up within 72 hours of receiving all of the creatives/information needed.  Email us at digitaladv@bennsolutions.com to get started.
  • What is the benefit of using your services over a different agency?
    1. With BENN Solutions you receive hands-on, personal attention. Many agencies do not provide an appropriate level of personal attention, but at BENN Solutions our campaign managers focus on campaign management. Sales reps and campaign managers work together to figure out a plan, provide hands on optimization to ensure your campaign is working, provide in-depth reporting and overview of your campaigns, real time updates, and more. We believe that communication is key to a successful campaign.

Still Have Questions? Contact Us!