Maximize Productivity with…

  For those of you who sometimes find yourself watching the clock and having a tough time tackling your work load or don’t even know where to start…this is for you. For those of you who have put all your blood sweat and tears into your new job wanting to prove yourself, but you’re so […]

My Story of Targeted Display

Have you ever been doing research on a smartphone for something specific such as a vehicle? Then you proceeded to go about your online rituals and BAM, there it is, the car you were looking for, right in front of your face! I’ve decided to plan a trip to Cancun, and like all people, my […]

Looking Forward to 2017!

  We’re almost a month into the new year and with that comes changes. ****As I write this, our new President is being inaugurated.****   There are great, new changes with the BENN Team and our products, so I asked my team what they’re most excited about. All of these changes, we feel, are to […]

Reputation Management: Things You Should Know

By Chelsie Masciola   Here’s some fun facts about the wonderful world of online reviews: (source Vendasta) 92% of consumers now read online reviews vs. 88% in 2014 86% of people will hesitate to purchase from a business that has negative online reviews If a business resolves its issue quickly and efficiently, 95% of unhappy […]

Top 3 Things Your Campaign Manager Wants You To Know

So you’ve agreed to run a digital campaign. You’ve take the time to meet with an account representative, most likely from an agency or a major publisher, a campaign manager and/or digital products specialist all before signing on the dotted line. You’ve discussed time lines, budgets, reporting metrics and have devised strategies about which platforms will […]

What’s the value of YouTube TrueView Video?

A client ran a YouTube TrueView Video campaign. After seeing the results they asked me: “I noticed the CTR is lower than the traditional banner ad. Realizing you get more information in a video, but only 20% total completion rate I am just questioning the impact. I know content/video is king but I am wondering […]