The DSP offers multiple targeting tactics that can be used to reach your audience across mobile, tablet and desktop with display ads on over 95% of the internet.
NEW! Geofencing: A tactic that can be used to put targeted display ads in front of users based on a very specific geographical boundary or boundaries. Using Google Maps, target users within competitor locations, events, locations where your customers are, or even your own location. Target them while they’re in that location or if they have been there in the last 30 days. Also mark YOUR location(s) a “Conversion Zone” to track users who were served the display ads and entered that zone.
Geo Targeting: Target by country, state, county, DMA, city, zip code, down to a radius around a location
Demo Targeting: Target based on age and/or gender
Audience or Behavior Targeting: Target specific internet users based on their online behaviors
PRIZM Audience Targeting: Target specific PRIZM segments
Category Targeting: Target based on the content on the site
Keyword Contextual Targeting: Target based on the content they are consuming or keywords that they are searching on website search bars
Channel Targeting: Target a specific list of sites. Utilize one of the channels we have already built or build a custom one to fit your campaign needs
Remarketing: Place a pixel on your website and we can re-engage your site visitors